Clément
Boutignon.
I have spent 15 years at the intersection of product, adtech and ecommerce. I am currently leading product at Grand Shooting × AutoRetouch in Paris, where we use computer vision and generative AI to scale visual production for ecommerce.
Writing & observations
All writingOn Spotify's product loop
Most takes on AI-assisted software development currently revolve around shipping code faster or replacing engineers with super-PMs. Spotify just published a refreshing take on how modern teams should adapt to produce value, hinting at the real changes the AI revolution is requiring from organizations.
The Builder PM trap
AI makes building tempting for PMs, but the Builder PM path is a trap: it undercuts engineers, creates unsustainable delivery overlap, and pulls PMs away from the problem space only they can own. Instead of shipping MVPs, PMs should use AI to master their actual job: research, framing, and stakeholder alignment.
Turning AI speed into leverage
Engineers now code 5-10x faster with AI, but velocity is a team effort and the bottleneck has simply shifted upstream. How can product teams re-calibrate their operating model so the new AI speed becomes real leverage and value, not just more tickets shipped?
An experiment with GPT-4 vision and Excalidraw
Sketching flowcharts on paper is quick, but sharing or editing them afterwards is painful. Here's how I wired together GPT-4 vision, Mermaid, and Excalidraw to turn hand-drawn diagrams into editable digital charts, and what worked, what broke, and what I'd do next.
About me
My career started on the buy side during the early days of the mobile boom. At Fetch in London, I ran user acquisition campaigns for major gaming and dating brands, managing over $1M a month in ad spend. I was at the frontline of a rapidly shifting industry and saw the birth of MMPs, the explosion of mobile ad networks, and the rise of ad platforms.
That experience pushed me toward product and I transitioned from running campaigns to building the platforms that enable them. Over the next decade across Paris and London, I led products and client teams at Batch, MakeMeReach, and Appsumer, scaling tools for performance marketers and ultimately guiding Appsumer through its acquisition by InMobi in 2021.
I then joined Meero (in 2023, post-AI pivot) where I had the opportunity to launch and manage its AI platform, and later take the lead of the AutoRetouch product. AutoRetouch was acquired by Grand-Shooting early 2026, where I am currently leading product initiatives.
I have a strong interest in the shift software development and product is going through with LLMs, and am on the constant lookout for ways to leverage AI without losing what makes us, and the product we build, relevant and worth sweating for.
Outside of work, I am an amateur triathlete, with current targets at sub-90 and sub-3h for S and Olympic distances.