Welcome to my site. I've spent over a decade in performance marketing and adtech: started on the buy side running UA campaigns during the mobile boom, then moved to building platforms and teams at Batch.com, MakeMeReach, Appsumer (acquired by InMobi), and Meero (post-AI pivot).
Currently leading product at AutoRetouch, where we use computer vision and generative AI to produce and enhance visual content for fashion e-commerce brands and retailers.
Outside work, I like swimming, cycling, and running, ideally all three on the same day. Based in Paris, equally at home in London.
Drop me a line at hello@clementboutignon.com.
Work and thoughts
2026-05-21
The Builder PM trap
AI makes building tempting for PMs, but the Builder PM path is a trap: it undercuts engineers, creates unsustainable delivery overlap, and pulls PMs away from the problem space only they can own. Instead of shipping MVPs, PMs should use AI to master their actual job: research, framing, and stakeholder alignment.2025-11-16
Turning AI speed into leverage
Engineers now code 5-10x faster with AI, but velocity is a team effort and the bottleneck has simply shifted upstream. How can product teams re-calibrate their operating model so the new AI speed becomes real leverage and value, not just more tickets shipped?2024-05-17